What is Conversational Marketing?

Conversational Marketing is the new approach of marketing function of Business Organizations. Conversational marketing is a marketing approach in which the business organizations use to build authentic relationships with the customers.

The basic element of conversational marketing is real time interaction with the audience and customers. It is used to improve the online customer experience. Live chat, Chatbots and messenger apps are main tools or techniques used for conversation.

Conversational marketing is highly popular nowadays because it is contributing to increasing lead conversions and ultimately increasing revenue.  

BENEFITS OF CONVERSATIONAL MARKETING

Conversational marketing is getting useful and popular day by day in the business world. Let’s discuss the benefits of conversational marketing in detail:

1.    LEAD GENERATION

The first and important benefit of conversational marketing is that it contributes to Lead Generation. Through conversational marketing strategy, the company tries to negotiate with the customers in the best possible ways to satisfy all the required preferences of the customers and give them the most satisfactory deals. They deal with the most interactive way to convert them into convertible leads. So, conversational marketing is very beneficial for lead generation.

2.    INCREASE REVENUE

Another main benefit of conversational marketing is that it helps in increasing the overall revenue of the company. As it is a highly useful approach to convince the customers to buy the product or service. Because nowadays, people also know the key of conversation. They also know how to negotiate with the company. So ultimately the conversational approach helps in generating leads which at the end contribute in increasing the revenue of the company.

3.    IT IMPROVES THE CUSTOMER EXPERIENCE

Another benefit of conversational marketing is that it improves the customer experience. Through effective interaction with the online conversation agents, the customers get the experience to deal with the respective company. They get the aura of the company through the way of conversation. Although it is AI chat bots who interact with customers, the way the chatbots deal represents companies products and services so it leaves an impression on customers. Therefore conversational marketing is important for improving the customer’s experience about  your brand.

4.    CONTRIBUTES IN SALES PIPELINE

Another benefit of conversational marketing is that it contributes to the sales pipeline of the sales department of the business organization. It is not necessary that the user will definitely purchase the product. They can interact just with knowledge also. But, if your chatbot for messenger application impresses the user, they can choose you later for sure. You can put them in your pipeline so that later you can convince them through other modes of sales department.

5.    REPRESENTS BRAND IMAGE

One of the major benefits of conversational marketing is that it also represents your brand image. Because through conversation you ultimately explain the demo, features, pricing, comparative reports and other negotiations. So, basically, they get the tone, ambience and way of interaction as a perception and image of your brand.

Now, the image is positive or negative, it depends upon your performance through conversation. So, conversational marketing is beneficial for your brand image also.

HOW DO CHATBOTS FACILITATES CONVERSATIONAL MARKETING?

The first thing that comes to mind when we talk about conversational marketing is ChatBots. Because nowadays chatbots have become one of the main elements of social media marketing. Today we will know, how chatbots facilitates Conversational marketing:

1.    24/7 AVAILABILITY

Chatbots facilitate conversational marketing, because it is one of the main elements of conversational marketing. These AI based chatbots are highly useful for conversational marketing because they are available 24/7. They are used to interact and convince the customers at any time of the day i.e., 24/7.

2.    AUTOMATED

Chatbots facilitate the results of conversational marketing activities as they are designed through artificial intelligence technology. The algorithm of chatbots is automated and helps in performing the scheduled tasks without any delay. They are helpful in interacting with the right person at the right time.

3.    HELPS IN KNOWING YOUR AUDIENCE OR CUSTOMERS

Through Chatbots you can know about your potential customers and the audience. By which you can try to pitch the potential customers and also can frame new strategies to impress the audience to like your product or service. You can get to know the preference of your audience and customers.

4.    FEEDBACK

Chatbots facilitate conversational marketing precisely. As you can get the feedback of your services, products, brand from customers or users. You can ask them to give ratings to your brand’s performance. Through this you will get the direction of improvements for further proceedings. Feedback is highly important for your brand image.

FINAL THOUGHTS

Conversational marketing is a very useful approach to marketing. It highly contributes to the results of Digital marketing activities. It is very important for engaging your audiences. Chatbots facilitate this amazing approach of marketing function precisely.